If you can’t name five things that differentiate you from your competitors, there’s probably only one – your price. Here's what differentiates Queensberry: 1. We believe the way to succeed is to stand out from the crowd, not to join it. There’s less competition, more satisfaction and more pride at the high end of the market … and it’s our job to help get you there. Think of our albums as profit centres, not costs. 2. We’re design-led. The people in your viewfinder will be looking at your albums for much longer than we will. They must look beautiful To View More >>

It was a very successful evening on Friday for our design agency ALT Group at the New Zealand Design Institute's Best Awards, where they won a total of eighteen awards, three of them, including a Gold, for the rebranding work they did with us last year: The GOLD AWARD was for the overall rebranding and visual identity project, as expressed in our new website, marketing material, logo, product photography etc. SILVER AWARD: For the Queensberry bride book, a promotional booklet designed specifically for our clients to distribute to brides and grooms, to express the Queensberry brand story and highlight To View More >>

A little over 6 years ago I returned to my office after a meeting with staff to introduce a design audit and branding project. My phone rang and a man introduced himself and said he was from Apple. At first I thought I was being punked - all through the presentation the consultants had compared us to, and suggested we benchmark ourselves against, not our competitors, but great companies like Apple. This gentleman proceeded to tell me he was from Cupertino and that his boss was Steve Jobs. I tried to act as if I took calls like this everyday. He said they wanted to develop a premium book, and would To View More >>

We use a lot of the playground figures of speech to describe what goes on in life and business. Swings and roundabouts. Climbing the corporate ladder. On a slide. On a roller coaster! I see them in action when I go to the playground with my kids. The little ones push the boundaries, not afraid to try new things. I freak at some of the stuff my kids do. You try telling a two year old that she can't go down that 20 foot high slide at the beach. Should I stop her? Maybe not – kids need to spread their wings, and go splat occasionally. Sometimes Mum and Dad's job is to pick up the pieces. However To View More >>

The Archive of Accidents that once was photography. Les Walkling describes a truth that is often forgotten in our pursuit of perfection. Editing our images to only show our best is destroying a potential archive of wedding (and family) culture. Not only do we forget but we actively discard 'the accidental archive'. In making albums we look for the best-ofs, often overlooking the incidental truths. When we are editing we discard photographs that are imperfect or that don't suit our story (this is the inevitable outcome of editing). It's a fact that vanity rules over truth, but there is something To View More >>